Established in 1961, Portakabin is an iconic brand leader in the modular building sector, supplying a wide range of markets across Europe with high quality, flexible and sustainable space solutions.
In an increasingly competitive market Portakabin had recognised the need to focus on their digital channel and improve lead generation from their website. Their website traffic was strong; converting site visitors to sales leads was the challenge.
Portakabin knew they needed a UX design specialist for this task and following a competitive pitch they enlisted Bolser to carry out a comprehensive UX Audit and recommend website enhancements to drive more quality leads.
Increase in Sales Leads
Improvement in Click-through Rates
More Brochure Downloads
The challenge
To convert more visitors into leads, we conducted detailed user journey analysis to identify drop-off points. Our UX improvements focused on simplifying navigation and guiding users more intuitively towards conversion.
What we did
Our experienced UX team followed a proven process to deliver measurable improvements:
Results
Our iterative UX enhancements led to measurable results:
The new design (version B) outperformed the original by streamlining product presentation and using clearer call-to-actions.
